Search Engine Marketing / Search Engine Optimization

Search engine marketing (SEM) is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via organic or unpaid search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.

Small businesses are growing more aware of the need to understand and implement at least the basics of search engine marketing and optimization. However, the “basics” can be very daunting and overwhelming.  Alpha Ten provides small business with the necessary expertise to assist them in effectively marketing and optimizing their website or websites.  The goal of SEM and SEO is to increase your online presence and visibility and thereby increasing traffic to your website and increasing business leads and opportunities generated online. Our results-oriented techniques are designed to cost-effectively increase your ranking in major search engines such as Google, Yahoo and Bing.